I had the pleasure this week of photographing the promotional fashion shoot for I Like Fall's upcoming spring release! I was delighted when Preetha, a fellow Harvardian and friend, offered up to model for me. She has such a poignant quality that is both stirring yet soft (and she's had quite the social media explosion after the pictures were posted on Facebook!). Here are some of my many favorite shots from the shoot, and you can click here to see a sneak peek of the spring lookbook on I Like Fall's site. If you're in the Boston/Cambridge area, join I Like Fall on Wednesday, February 13th at 5pm at the launch event hosted by Free People in Harvard Square!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
DESIGN WORK || #3 || I LIKE FALL SPRING PROMO PHOTOSHOOT
Thursday, January 24
I was approached by a few of my fellow classmates to help with designing some marketing materials for the Senior Class Winter Swag Sale. They were inspired by this image, and wanted to recreate magazine-like style fashion recommendations for certain activities based off the clothing items. Below are some examples for three of the seven products I designed images for. If you're a Harvard senior and want to load up on some gear, click here to order up! Additionally, if you're in need of design work, shoot me an email at [email protected].

The image above is for the class Harvard sweatshirt; below is for the 2013 coffee mug:
This third ad is for the women's patagonia fleece -- definitely on my list to buy!
Altogether, I really enjoyed this project! It was kind of fun trying to find quirky, down-to-earth, and class-wide friendly recommendations to wear/do with these items. I look forward to working with the committee in the future on other projects, there may even be some DIY collaborations -- keep tuned!